You know a commercial is good when you laugh at it EVERY, SINGLE TIME it airs. The Progressive Insurance spots with Dr. Rick are brilliant. As an aging father of five, they have me cracking up endlessly.
If you’re not familiar, Dr. Rick is an expert in “Un-becoming Your Parents” after you buy a home – a play on how lame us parents can get as we pass through serious, adult milestones.
For fans of Dr. Rick, like me, you might recognize the following from recent Progressive commercials:
“We all see it. We all see it.” Scene: Dr. Rick, schooling the gawking dads and moms as a young kid with blue hair walks by at the hardware store.
“Remember, you hired him.” Scene: Looking over a plumber’s shoulder, one of Dr. Rick’s clients asks to assist the hired craftsman in a sink repair.
“The waiter doesn’t need to know your name.” Scene: Dr. Rick, leading a seminar, discouraging the classic adulting act of over-sharing with strangers.
The list of my favorites could go on – Progressive’s marketing team has absolutely NAILED this campaign for middle-aged dudes.
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Trying my hand at Dr. Rick’in:
- “As long as you’re trying them on, how about some different styles?” Scene: Dr. Rick, sitting at a shoe store next to a dad trying on the same, pair of Nike Air Monarch VI’s – the OG of dad sneakers. The dad’s previous, identical Monarchs sitting idly by his side.
- “That’s actually NOT true.” Scene: At the side of the pool, a dad (with a white sunscreen drenched nose) watches his TIMEX, insisting that his kids wait forty-five minutes after eating to re-enter the pool, the kids’ friends playing in the background.
- “Free refills doesn’t mean you need seven before dinner.” Scene: Sitting at dinner with the kids, Dr. Rick gracefully sends the exhausted waitress along; reassuring the out-of-breath dad to slow down on the soda intake prior to ordering appetizers.
- “A mad face emoji on Facebook doesn’t mean you’re in an argument.” Scene: From behind a laptop, Dr. Rick calms a dad’s fears of starting a family beef after disagreeing online with a cat meme his brother shared.
- “They know he’s over two.” Scene: Dr. Rick watching a dad attempt to carry his ten-year-old into an amusement park in order to gain free admission.
Not only have Dr. Rick’s Progressive ads opened me up the ways I’m turning into my parents, he’s created a new verb.
“Dr. Rick’in”, in my dorky dad kinda way, should now be used for actions that embarrass my kids, my wife, myself, and explicitly solidify my place as “no longer cool” parenting penalty box.
Dr. Rick’in is cool, right?
